WELCOME TO A WORLD OF TIMELESS LUXURY
Discover the legacy of Hospitality Europe Group, where family heritage, historical significance, and a passion for excellence define every guest experience.
1880–1900
GLORIOUS BEGINNINGS
A new chapter in Sarajevo’s story begins — one of vision, refinement, and European elegance.
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1882
Opening of Hotel Europe
Designed by the Czech architect Karl Paržik, Hotel Europe opens its doors in the heart of Sarajevo. Its blend of Austro-Hungarian sophistication and Balkan charm quickly makes it a symbol of cosmopolitan life.
![Opening of Hotel Europe]()
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1886
The Golden Book of Impressions
The introduction of the Golden Book immortalizes visits from statesmen, artists, and world travelers — capturing history in ink and memory.
![The Golden Book of Impressions]()
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1892
Light and Innovation
Hotel Europe becomes one of the first buildings in Sarajevo with electric lighting. The same year, the Wiener Café opens, bringing the grace of Viennese coffee culture to the Balkans.
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1911
A Landmark Expands
Two new floors are added, increasing prestige and capacity as Hotel Europe grows into the city’s most luxurious address.
![A Landmark Expands]()
1900–2000
A CENTURY OF CHANGE
Wars, reconstruction, and rebirth — through every challenge, the hotels remained beacons of Sarajevo’s enduring spirit.
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1974
The Blue Cellar Night Bar
The glamorous Plavi Podrum opens, becoming the most exclusive night bar in the city. Business leaders, actors, and artists gather here, defining Sarajevo’s nightlife for an entire generation.
![The Blue Cellar Night Bar]()
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1978
A Modern Makeover
A full renovation refreshes Hotel Europe’s interior, aligning it with the design trends of the late 20th century.
![A Modern Makeover]()
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1983
The Olympic Legacy
Hotel Holiday is inaugurated to host the world during the XIV Winter Olympic Games. Designed by visionary architect Ivan Straus, it becomes a global architectural icon and symbol of Sarajevo’s optimism.
![The Olympic Legacy]()
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1996
A Time of Renewal
Following the war, both hotels begin a process of reconstruction and revitalization, reigniting Sarajevo’s hospitality scene.
![A Time of Renewal]()
2000–Today
A NEW ERA OF EXCELLENCE
Family values, visionary design, and innovation shape a new chapter for Europe Group — one that bridges the past and future of luxury.
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2000
Opening of Hotel Astra
Europe Group expands with the opening of Hotel Astra, adding a modern boutique-style property to its hospitality portfolio.
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2002
Opening of Hotel Astra Garni
The group grows further with the launch of Hotel Astra Garni, strengthening its presence in Sarajevo’s hospitality market.
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2006
Europe Group is Born
Hotel Europe becomes part of the privately owned Europe Group, uniting heritage and modern leadership under one vision.
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2007
Further expansion of Hotel Europe
Two additional floors are added, increasing the total to six.
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2007
The Rebirth of an Icon
Architect Sead Gološ leads a large-scale renovation of Hotel Europe. The façade color is chosen by a public vote, reflecting the deep bond between the hotel and the people of Sarajevo.
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2013
Opening of Hotel Art
Europe Group expands again with the opening of Hotel Art, adding another modern city hotel to its portfolio.
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2016
Holiday Returns in Style
After extensive restoration, Hotel Holiday reopens, blending its Olympic heritage with contemporary luxury.
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2020
Expansion, Cineplexx opening, and 7th floor renovation
Hotel Holiday undergoes expansion and welcomes the Austrian Cineplexx Cinema within its complex. The entire 7th floor of the hotel is fully renovated, and a new modern section of Café Inn is opened, enhancing the guest experience.
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2022
Celebrating 140 Years of Hotel Holiday
Hotel Holiday celebrates its 140th anniversary. The event is attended by 300 distinguished guests from the worlds of culture, politics, and sports.
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2025
Europe Square Project
Europe Group launches the Europe Square complex — an ambitious blend of business, hospitality, and lifestyle spaces, continuing a tradition of innovation that began over a century ago.
WHERE EVERY STAY BECOMES A LEGACY
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